According to data from the China Automobile Association, in October, the production and sales of heavy trucks were 95,500 and 92,300, a decrease of 6.92% and 8.72% from the previous month, and a year-on-year increase of 50.86% and 32.56%. From the overall numerical analysis, it is not difficult to see that the month-on-month decline is less than 10%, which indicates that the market growth rate has been steadily slowing down, and the year-on-year output has increased by 50.86%. , And the inventory is relatively abundant, the production rhythm has not yet run to a high level; and the small year-on-year increase in sales shows that sales in the same period in 2016 have begun to rise, and a higher base will inevitably cause a contraction in year-on-year growth.

Top ten heavy-duty truck sales figures in October 2017

The combined sales of heavy trucks of the top five companies accounted for 83% of the total sales in October. FAW Jiefang won the championship again

We further analyzed the sales data of various heavy-duty truck companies and found that in October, FAW Jiefang sold 21,957 heavy-duty trucks, and once again won the sales champion, an increase of 17.8% year-on-year and a slight decrease of 6.9% month-on-month. Sales were basically flat. The narrowing year-on-year growth rate and the month-on-month decline are the same as the general trend of the industry. The larger sales base will result in the tightening and decline of the month-on-year data. This also highlights the championship status of FAW Liberation from another side. On the 11th, FAW Jiefang and Shell jointly established the "Jiefang Shell Home" service station in Changsha, which fully demonstrates that FAW Jiefang has shifted its marketing perspective from the sales level to the user group care level, and promotes the comprehensive marketing in a more all-round way. After Jiefang gained a solid position in the market, its marketing strategy has become more mature.

The second largest heavy-duty truck sales in October is still Dongfeng Commercial Vehicles. The sales volume of 16,887 vehicles increased by 29.5% year-on-year and decreased by 12.6% month-on-month. The gap with the first place was 5,070 vehicles, which was an increase of 788 vehicles compared with the previous month. . A few days ago, the third final of the Dongfeng Tianlong Driver Competition was held in Shiyan. Compared with the previous two, the popularity of this competition among the media and driver groups has decreased. This year, Dongfeng Commercial Vehicle’s efforts in external promotion have dropped a lot. First of all, there was no new product launch. Secondly, there was no progress disclosure of the cooperation project with Volvo. Until the third quarter, the Dongfeng sailing ship participating in the Volvo Ocean Race set off. There was a little enthusiasm in publicity, but there was a certain distance from the industry itself. , There is little to tell, and the effect of the promotion of "Dongfeng" is not obvious.

Sinotruk ranked third with an integer of 15,000 vehicles, a year-on-year increase of 49.3% and a month-on-month decrease of 7.1%. The gap with the previous one was 1,887 vehicles, and the gap was significantly narrowed from the previous month. Sinotruk recently held an event to challenge the Sichuan-Tibet line, promoting the brand and product quality from one side. The MAN Technology Product Live Challenge is becoming more mature both in experiential marketing and in the competition itself, and its contribution to sales is obvious.

The fourth place is Shaanxi Automobile Heavy Truck. Its sales in October were 13,357 units, an increase of 47.3% year-on-year and a month-on-month decrease of 16.4%. The gap with the previous one was 1,643 units, which was the highest month-on-month decline among the top ten companies. The fifth place is Foton Daimler, with 9,960 vehicles sold in October, which is 3397 vehicles behind the previous one, which is slightly smaller than last month.

The total sales of the top five heavy-duty truck sales in October accounted for 83% of the total sales of heavy-duty trucks in October, which accounted for a slight decrease, forming the first group. The first group can be divided into three echelons. There is a big gap between the first and second places, and the fourth and fifth places. The liberation is a ride, Dongfeng, Sinotruk, and Shaanxi Automobile are all going together, and Foton’s monthly average sales volume Both are close to 10,000 units, and the gap with the previous one ranges from 3,000 to 5,000. Fortunately, the second one sells more and maintains the mainstream status.

Jianghuai Automobile has the highest month-on-month increase in heavy truck sales in October

Jianghuai Automobile returned to sixth this month. October sales were 4,033 units, a decrease of 3.35% year-on-year and a month-on-month increase of 28.15%. It was the company with the highest month-on-month growth among the top ten companies, and the gap with the previous one was nearly 6,000, which completely separated the gap.

This month, SAIC Hongyan ranked seventh with 3,611 vehicles sold, a year-on-year increase of 225.61% and a slight increase of 0.03% from the previous month. It is the only company among the top ten companies that has both increased year-on-year. The gap with the previous one is 422. It is worth noting that the cumulative sales of SAIC Hongyan from January to October were 34,277, with a market share of 3.56%. Both sales and market share reached and exceeded the beginning of the business annual meeting. The set goals, but the real test will begin in 2018, how can we continue to maintain steady growth in sales? How can the sales ranking be improved? How can we increase the market share to 5%? SAIC Hongyan must have already made plans for the future.

The eighth place, Dayun Automobile, sold 2,504 vehicles in October, an increase of 8.45% year-on-year, and a decrease of 5.79% month-on-month, which was nearly a thousand units behind the previous one. The ninth place, Valin, had sales of 1,320 vehicles in October, a year-on-year decrease of 15.38% and a month-on-month decrease of 1.27. %, is the only company among the top ten companies that has both declined year-on-year; Xugong Motors ranked tenth, with 1161 sales in October, a year-on-year increase of 13.60% and a month-on-month decrease of 11.85%.

In terms of overall performance, Jiefang and Hongyan have maintained their unchanging status and growth momentum, and other companies’ data performance has been stable. Towards the end of the year, such stable performance also shows that each company is still achieving full-year sales. Work hard for new heights.

October is the beginning of the fourth quarter, and it also indicates that 2017 is coming to an end. The opportunities that heavy truck companies can seize are only the last two months. The trend of competition is gradually becoming clear, and the ranking will eventually have a genus, who is the whole year Sales champion? Who has risen or fallen this year? The efforts of these two months may change, or everything will remain as usual. In short, the last opportunity in 2017 is right now. How to grasp it depends on the performance of commercial vehicle companies in the past two months.

From January to October, the sales volume of heavy trucks was 963,400. Based on an average of 90,000 vehicles per month, it is a foregone conclusion that the sales volume of heavy trucks for the whole year will exceed one million, which is different from the market environment of over one million in 2010, which was stimulated by the national macro-control policies. The market blowout has occurred. Today’s over one million driving is more of an increase in sales due to the transformation and upgrading of the industry. Since this transformation and upgrading will continue for some time, it can be predicted that 2018 will be a certain period of time. To a certain extent, this stable and positive market situation will continue, and a new round of competition will begin at that time.